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Continue reading →: The Omnichannel Metrics Playbook: Adapting E-Commerce KPIs for Pharma and Payer
Omnichannel ROI Series – Part II E-commerce companies have spent decades refining metrics that link engagement to outcomes. Payers have adopted many of these approaches, while pharma has historically been slower—despite a major opportunity to improve omnichannel decision-making. This playbook translates proven e-commerce KPIs into practical metrics for pharmaceutical and…
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Continue reading →: Beyond Engagement Metrics: Connecting CX & Omnichannel to Business Value
Lessons from Pharma and Payer Sectors Omnichannel ROI Series Part I Here’s a challenge I see repeatedly when leading digital transformation across pharma and payer organizations: it’s difficult to tie CX and omnichannel success metrics to business ROI. CX teams speak the language of NPS scores, CSAT scores, and engagement…
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Continue reading →: Does Your Digital Health Product Need FDA Approval?
Decision Guide to Help Determine Digital Health Regulatory Pathways I’ve spent years on the payer side, building GTM strategies and pricing models for digital health products. But here’s the truth: the FDA approval pathway is still murky, even for people who live in this world. The FDA website has guidance…
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Continue reading →: Innovation Isn’t the Hard Part in Healthcare—Change Is
Why Change Management Makes or Breaks Enterprise Transformation One of the toughest lessons I learned early in my career came while helping an oncology clinic transition from paper records to its first electronic health record system. Even though the change was necessary, it was met with confusion, hesitation and resistance—an…
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Continue reading →: The Digital Renaissance in Pharma: What It Means for Patients and the Industry
Remember when creating a promotional video to engage patients meant hiring expensive agencies, waiting weeks for production, and spending six figures for a single piece of content? I remember those days well—when TV commercials were essentially the only way to reach patients at scale, and every campaign required massive budgets…
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Continue reading →: Digital Health: Bridging Innovation and Patient Care
How Technology is Transforming Healthcare Access, Outcomes, and Patient Experience From my years leading digital health strategy at Blue Shield of California during the innovation boom in San Francisco, I witnessed firsthand the transformative potential of healthcare technology. Surrounded by pioneering digital health startups, I believed—and still believe—that we are…
Inside Healthcare Innovation
by Anita Ju
Hello,
I’m Anita
Welcome to my blog. This is where I share insights at the intersection of healthcare, digital transformation, and AI—grounded in real-world experience.
I write for leaders navigating complex change in healthcare, sharing practical lessons and clear, distilled insights from my doctoral studies at Johns Hopkins—shaped by real-world experience across payer and pharma. I focus on what actually drives impact, beyond the buzzwords.
If you’re interested in thoughtful, practical takes on leading change and building meaningful digital solutions, I’m glad you’re here.
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Inside Healthcare Innovation 